The city of Goodyear, Arizona, has launched a new campaign called “Don’t Drive Dumb” to educate drivers about the dangers of distracted driving, speeding, and other unsafe driving behaviors. The campaign includes a series of public service announcements, social media posts, and other outreach efforts.
The campaign was launched in response to a recent increase in traffic accidents in Goodyear. In 2022, there were over 10,000 traffic accidents in Goodyear, resulting in over 100 deaths.
“We are committed to making Goodyear a safer place to drive,” said Goodyear Mayor Georgia Lord. “The ‘Don’t Drive Dumb’ campaign is a reminder to all drivers that they need to be aware of their surroundings and make safe choices behind the wheel.”
The campaign’s public service announcements feature real-life stories of people who have been affected by traffic accidents. The announcements urge drivers to put down their phones, obey the speed limit, and avoid other distractions while driving.
The campaign also includes a social media component, with the hashtag #DontDriveDumb. Drivers are encouraged to share their own stories about traffic safety and to use the hashtag to spread the word about the campaign.
The “Don’t Drive Dumb” campaign is a much-needed effort to promote safer roads in Goodyear. By educating drivers about the dangers of unsafe driving behaviors, the campaign can help to reduce the number of traffic accidents and save lives.